I believe in people not organizations

I believe business is essentially creative

I believe creativity comes from uncensored people

I believe bettering business is thus uncensoring people to be their full creative selves

I believe this is generally about simplifying rather than dignifying complexity

I believe that a mindful, humane approach is not only possible but essential

I believe in this to touch peoples' lives

Though these beliefs can be extraordinarily profitable.

I believe in living what I preach.